For the launch of Milk Makeup’s Cooling Water Jelly Tint, I developed a playful and immersive 3D art direction that brings the product’s signature bouncy, jelly-like texture to life. The project features vibrant, candy-inspired visuals that celebrate the tint’s sheer, buildable color and refreshing sensation—elements that have made the product go viral. Each animation captures the cooling, hydrating essence of the tint, blending aesthetics with appeal in a beauty-forward narrative.