Future Frank - Visual IdentityFeb 2024

I collaborated with Future Frank to completely redesign their visual identity, guiding the transition from their previous brand, Mr Frank, to a bold new direction that reflects innovation and forward thinking.

The new identity embraces a futuristic aesthetic, drawing inspiration from modern technologies and visual trends. A key element of the design is the glass-like effect, which creates layered reflections and dynamic interactions with imagery—symbolizing movement, transparency, and progress.

This rebrand establishes Future Frank as a contemporary, future-focused collective, with a visual language that aligns seamlessly with their creative vision and evolving industry landscape.




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medallagiovanni@gmail.com

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